A cookie is a file that is downloaded to your computer/smartphone/tablet when you access certain web pages. Cookies allow a website, among other things, to store and retrieve information about the browsing habits of a user or their equipment and, depending on the information they contain and the way they use their equipment, they can be used to recognize the user.

One of the classifications that can be made of cookies is about the purpose for which they are intended, so we have several types:

-Technical cookies: They are those that allow the user to navigate through a web page, platform or application and the use of the different options or services that exist in it, such as, for example, controlling traffic and data communication, identifying the session, accessing restricted access parts, remembering the elements that make up an order, carry out the purchase process of an order, make the request for registration or participation in an event, use security elements during navigation, store content for the dissemination of videos or sound or share content through social networks.

-Personalization cookies: They are those that allow the user to access the service with some predefined general characteristics based on a series of criteria in the user’s terminal such as the language, the type of browser through which you access the service, the regional configuration from where you access the service, etc.

-Analysis cookies: They are those that allow the person responsible for them, the monitoring and analysis of the behavior of the users of the websites to which they are linked. The information collected through this type of cookies is used to measure the activity of the websites, application or platform and to create navigation profiles of the users of said sites, applications and platforms, in order to introduce improvements based on the analysis of the usage data made by the users of the service.

-Advertising cookies: They are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the publisher has included in a web page, application or platform from which it provides the requested service based on criteria such as the edited content or the frequency in which the ads are displayed.

-Behavioral advertising cookies: They are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the publisher has included in a web page, application or platform from which it provides the requested service. These cookies store information on the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.