Andalusia’s Connection with Global Tourism

At Door To Door Travel & Tours, we live and breathe the essence of Andalusia, and that’s why FITUR 2025 is an unmissable event in our calendar and we attend it whenever we get the chance. This year, the 45th edition of the International Tourism Trade Fair (FITUR), held at IFEMA, Madrid, from 17th to 21st January, promises to be a vibrant meeting point for tourism professionals and enthusiasts from all over the world. We tell you a little about this event and its importance at a national level.

What is FITUR and why is it so important?

FITUR is not just a trade fair; it is the epicentre of global tourism, a showcase for innovation, diversity and collaboration. With more than 10,000 participating companies from more than 150 countries, this event is a unique platform for networking, discovering trends and promoting destinations.

This year, with Brazil as the guest country, attendees will be able to explore the cultural, natural and gastronomic wealth of this fascinating nation. However, FITUR is also the perfect setting for regions such as Andalusia to show the world their unique charm.

Andalusia: A Protagonist at FITUR

Andalusia has always shone with its own light at FITUR. With its incomparable heritage, vibrant culture and world-renowned gastronomy, our region is an example of how a destination can combine tradition and innovation.

In this edition, Andalusia stands out with Pavilion 5, which invites visitors to explore its eight provinces, offering immersive experiences that range from its paradisiacal beaches to its rich history and folklore. This year, sustainability, digitalisation and personalised experiences are in the spotlight, values that we fully share at Door To Door Travel & Tours.

Our Connection with FITUR

At Door To Door Travel & Tours, we have had the privilege of participating in multiple editions of FITUR, taking our passion for Andalusia to a global audience. Over the years, this event has allowed us to:

• Connect with strategic partners, expanding our network of international collaborators.
• Present our signature experiences, such as exclusive tours in Granada and circuits around Andalusia
• Learn about the latest trends in tourism, integrating them into our personalised offers.

For us, as for many Andalusian companies in the tourism sector, FITUR is more than a trade fair; it is an opportunity to position Andalusia as an essential destination and to demonstrate how we combine tradition and modernity in our proposals.

Our Commitment to Andalusian Tourism

At this year’s FITUR, we renew our commitment to show the world the magic of Andalusia, offering experiences that go beyond the ordinary. From tastings of the exquisite Andalusian gastronomy to cultural activities in emblematic places such as the Alhambra in Granada or the Real Alcázar in Seville, we design every detail to capture the authentic essence of our land. If you have the opportunity to attend FITUR, don’t hesitate to explore the Andalusia pavilion. And if you’re looking to discover this region in a unique and personalised way, we’re here to help you plan your next adventure